Haha, I don’t understand people like you. I’ve been a fan of his since 2009, and he’s been a legend in Seattle for years, which has an incredible hip-hop scene. Grieves, Jake One, Dyme Def, Blue Scholars, Grynch, Sol, and Nacho Picasso just to name a few, and he’s been more famous than them for longer than just this year. Just because his album The Heist is his best album and a truly amazing piece of work doesn’t mean he’s all hype. He’s been in the game for over a decade. He’s more than earned his current success.